Over the past two decades, digital and internet strategies have been indispensable to the success of any PR or marketing effort. This article will focus on the effects that Web 3.0 will have on the real estate industry.
As we enter the era of Web 3.0, a fundamental change in the history of the internet, their worth is only expected to grow.
In recent years, the real estate industry has welcomed a great deal of change, not the least of which has been the rise of new online marketing strategies. So, what changes will Web 3.0 make to this dynamic field?
This article discusses the ways in which real estate advertising will shift as a result of the arrival of Web 3.0. But first, what is Web 3.0, and what changes should we anticipate?
Define “Web 3.0.”
The Web 3.0 upgrade will bring a fresh perspective to the familiar online space.
Web 3.0 is founded on data, decentralization, and user autonomy as opposed to the pure text-based information focus of Web 1.0 in the 1990s and the concept of interaction and user experience (UX) in the 2000s.
Web 3.0 draws from a wide variety of related technologies, such as:
- Robotic Intelligence (AI)
- Artificial intelligence and robotic process automation
- 3D The Difference Between Virtual Reality (VR) and Augmented Reality (AR)
- Tokens in the blockchain that can’t be spent (NFTs)
- Distributed or cloud-based computing architectures
- Platforms for decentralized software (dApps)
- Connecting everyday objects to the web (IoT)
- The Technologies of the Semantic Web
Since this upgraded web experience is already well underway, real estate businesses would do well to capitalize on it now.
Which Web 3.0 Applications Are Best For Advertising Houses?
With so many new tools available in Web3 real estate app development, how should real estate marketers utilize them? Some of the more promising recent methods are outlined here.
Intelligent Machines And Robotic Automation
When a potential customer shows interest in our services, we no longer have to babysit them.
Instead, users will be able to receive all the information they need thanks to chatbots that are powered by machine intelligence.
A chatbot may analyze any inquiry posed to it and then retrieve the appropriate response from its internal databases or the wider internet resources.
They can also be set up to “upsell” users on related products while simultaneously fixing their problems.
These kinds of resources are great for advertising, but they also empower users to take charge of their own research and questions, saving both their own time and the work of the agency’s staff.
Virtual reality and augmented reality
Due to the recent COVID-19 epidemic, there is an immediate demand for more remote resources in the booming industries of virtual and augmented reality related to real estate.
Many businesses have responded by creating immersive virtual reality (VR) “walkthroughs” of the properties they have listed so that potential buyers may check them out without leaving the comfort of their own homes.
Web 3.0 technologies, such as cross-device compatibility and interactivity, suggest that this format will remain and even develop further.
Property staging, in which a prospective buyer is shown how furniture and decorations would look in a given area to get a feel for its possibilities, is one example of the growing usage of augmented reality in real estate marketing.
Interconnection of Physical Objects via the Internet
Internet of Things gadgets, like voice-activated digital helpers Alexa and Siri, are excellent Web 3.0 advertising instruments.
Users who rely significantly on voice commands and speech recognition in their daily lives, particularly for shopping and research, can be reached by making your web content discoverable via IoT gadgets.
Implementing Data and the RDF Web
Many of today’s most effective digital marketing strategies revolve around the judicious use of collected data.
The real estate business can greatly benefit from having access to extensive data repositories, which can be used for a variety of purposes, including targeted advertising, property assessment strategies, and the monitoring of local, national, and international property markets.
Web 3.0 and the Semantic Web are sometimes considered synonymous because of how closely they are related.
Sites, online content, and other information are essential to Search Engine Optimization (SEO), and this technology uses data and code languages to generate “machine-readable” versions of these (SEO).
Search engine optimization (SEO) already plays a significant role in digital marketing, but new tools can boost the ranking potential of specific content by “communicating” in some way with search engine algorithms and web crawlers.